3D Rendering Services in New York
Photorealistic renders of towers, residences and amenity floors, modelled from your drawings by human 3D artists, never AI. From $750 an image, delivered in about 1–2 weeks. Revisions included.
Our work
Exterior and interior renders, made from your plans.
3D rendering services in New York turn architectural drawings into photorealistic images of a tower, a residence or an amenity floor before construction begins. Bella's human 3D artists, never AI, model your New York project from your drawings and deliver high-quality still renderings in about 1–2 weeks, from $550 an image. Revisions are included. Bella's New York clients include Brown Harris Stevens, one of Manhattan's established luxury brokerages.
New York real estate development sells off the plans. Sponsors market condominium towers, conversions and luxury residences long before the first closing, and the architectural renderings doing that selling have to hold up in front of buyers, lenders, city officials and the Attorney General's advertising rules. We model from your actual architectural drawings, not an approximation, so the residence a purchaser commits to is the residence that gets built.
3D Architectural Rendering New York: Who We Work With
Our architectural visualization services cover both halves of the job: 3D interior rendering for residences, lobbies and amenity floors, and 3D exterior rendering for facades, streetscapes and aerial views. Exterior and interior renderings serve four groups of New York clients, and each needs something different from the 3D rendering.
New York developers and sponsors
Real estate developers and property developers pre-selling condominiums and other residential projects need marketing materials, investor presentations and sales gallery visuals long before construction begins. For a sales launch, the renderings have to capture the finish level, the light and the view a buyer is paying for. The same set often serves lenders and equity partners too.
New-development sales teams at luxury brokerages
New-development marketing teams at luxury brokerages use renderings to create marketing materials that attract buyers: the offering website, the brochure, broker previews and real estate listings. Good real estate marketing is visual storytelling, and the story has to be consistent. We work to your brand guidelines and your sales calendar, and we keep lighting, materials and camera height consistent across every image in the set.
Architects and architectural firms
Architectural firms use renderings to clarify design intent for clients, community boards and city officials who don't read traditional blueprints. A rendering at schematic design lets the team test massing and materials, and turn architectural visions into something a client can approve, while changes are still cheap.
Interior designers
Interior designers and interior design firms show finish packages, millwork and lighting to clients who can't picture interior spaces from a sample board. A detailed interior rendering settles stone, hardware and lighting before anything is ordered.
We also work with construction companies, marketing agencies, real estate companies and other real estate professionals that need property marketing images for a project that is still behind a construction fence.
Architectural Rendering NYC: What We Render
New York development runs from supertall condominiums in Midtown Manhattan to four-storey infill buildings in Brooklyn and Queens, and each building type needs a different set of images. These are the New York projects we render most often.
- New-development condominiums and towers. Tower exteriors, podium streetscapes and skyline views that show the building in its real context. Single-building exteriors from $750; streetscape or aerial views from $1,000.
- Conversions. Office-to-residential, loft and warehouse conversions, where buyers need to see how new residences sit inside an existing structure. We model the existing building from your survey and drawings, then render the finished interiors and the restored facade.
- Luxury residences and penthouses. Great rooms, primary suites and kitchens at the finish level the price demands. See our luxury 3D rendering service for penthouse and high-end residential work.
- Amenity spaces and commercial space. Lobbies, rooftop terraces, pools, fitness and wellness floors, residents' lounges, co-work rooms and ground-floor retail. In New York, the amenity package often sells the building as much as the residences do. Commercial interiors from $700.
- Townhouse renovations. Brownstone and townhouse interior renovation and interior design renderings that show a gut renovation, a new rear extension or a restored facade before the permit set is final.
- Pre-sale marketing sets. A coordinated package of exterior, interior and amenity images, plus 3D floor plans, delivered together so the whole launch reads as one brand.
Luxury rendering NYC buyers take seriously
At the top of the market, buyers compare your renderings with the finished product in other buildings they have already toured. That means real stone veining, believable reflections in the window wall, realistic lighting at the right time of day, and furniture scaled to the actual room. We match the specified materials from your finish schedule rather than inventing a look.
What New York Developers and Brokerages Order
Most New York new-development campaigns are built from four kinds of image. Each has a job to do in the sales process.
Exterior renderings
One daytime hero view from street level, usually the image used on the construction fence, the website and the brochure cover. For a tower, the entrance and podium at street level matter as much as the crown, because that is the view buyers compare with the street they walk down. Single-building exteriors are $750 per image.
Streetscape and aerial views
A streetscape places the building among its real neighbours; an aerial shows the site against the skyline, a park or the river. Send the address and any site photography, and we build the surrounding context so the image reads as that block rather than a generic backdrop. Streetscape or aerial views are $1,000; multiple buildings in one view are $1,400.
Residence interior renderings
The living and dining area and the kitchen of the lead residence type, in each finish package, plus a primary bath for luxury projects. Keep the camera angle the same across finish packages so buyers compare like with like. Residential interiors are $550 per image.
Amenity renderings
One image per signature amenity: the lobby, the roof terrace, the pool or the fitness floor. Commercial interiors, including lobbies, amenity floors and retail spaces, are $700 per image.
Local Projects Across New York
We render NYC projects in all five boroughs, from Manhattan condominiums to Brooklyn and Queens mid-rise buildings, and residential projects and commercial developments further out, from Westchester and Long Island to the Hudson Valley. Because every project is modelled from drawings and site photography, you don't need a visualization studio with a New York office to get accurate New York context. International clients and sponsors from outside the city bringing a project to the New York market work with us the same way.
What matters for local projects is detail: the street wall, the neighbouring buildings, the height of the floor the view is taken from, and the way light falls in a narrow side street compared with an avenue. Send us what you have, and we will ask for what we need before modelling starts.
3D Rendering Services New York Pricing
| Render type | Price per image (USD) |
|---|---|
| Interior — residential | $550 |
| Interior — commercial (lobbies, amenities, retail) | $700 |
| Exterior — single building | $750 |
| Exterior — streetscape or aerial | $1,000 |
| Exterior — multiple buildings | $1,400 |
Every price includes modelling from your plans, and revisions are included. Typical delivery is 1–2 weeks, depending on project scope and project complexity. Per-image pricing makes it easy to compare 3D rendering services like with like, and it keeps a launch budget predictable for this rendering project and future projects.
Order architectural renderings online, or request a package quote for a full pre-sale set. For the full service range, see our 3D rendering services.
How Many Renderings Does a New York New Development Need?
There is no fixed number. It depends on the number of residence types, the amenity package and how the marketing materials will be used. As a planning guide, a launch set usually includes:
- one or two exterior hero views (daytime, and a dusk view if the building lights up well);
- a streetscape or aerial if the location, the skyline or a park is part of the story;
- the lead residence in each finish package, from the same camera position;
- one image per signature amenity;
- a furnished 3D floor plan for each residence type, so buyers can compare layouts without a sales associate in the room.
Ordering the set together keeps lighting, materials and camera height consistent. Add images later as floors sell through or as the amenity design is finalised. For the full launch plan, from market testing to virtual staging of finished units, see our guide to new development marketing in NYC.
Architectural Visualization New York: Our Rendering Process
- Send the drawings. CAD, Revit, SketchUp or PDF drawing sets, site plans, finish schedules and mood boards. Tell us your project requirements: the views you need and where each image will be used.
- Modelling. A 3D artist builds the model from your plans: walls, openings, window wall, millwork and landscaping to the drawings, not to guesswork.
- Materials and lighting. Specified finishes, fixtures and furniture are applied, and the scene gets realistic lighting for the time of day that suits the project.
- Draft and revisions. You review a draft and mark up changes. Revisions are included, so the final images match the design intent.
- Final stills. High-resolution images ready for sales galleries, websites, signage, investor presentations and marketing campaigns.
Clear communication runs through every architectural project we take on: written mark-ups and a delivery date agreed up front. We produce photorealistic still images rather than architectural animation, virtual reality tours or augmented reality applications. For most New York launches, a well-chosen set of stills does the selling.
Renderings in New York Condo Advertising: Label Them
New York regulates how renderings appear in new-development advertising. For condominium offerings filed under Part 20 of the Attorney General's regulations, 13 NYCRR § 20.6(h) says: "An artist's rendering of a property in an advertisement must be marked as an artist's rendering and must accurately and realistically depict the dimensions, height and landscaping of the property and surrounding roads, buildings and open space." The same section requires any room or floor plan in an advertisement to be to scale, and advertisements for amenities that won't be available at closing must state the approximate date they will be.
Sponsors who test the market before an offering plan is accepted do so under the Attorney General's Cooperative Policy Statement #1, whose advertising guidelines also say an artist's rendering "shall be clearly labeled as such and shall accurately depict the dimensions of the advertised property," and require advertisements to be submitted to the Department of Law at least five business days before use.
That is why we build from the drawings and your site data rather than inventing a view: accurate height, massing and context are what the rule asks for. This is general information, not legal advice, so confirm labelling with your offering plan counsel.
How to Choose a 3D Rendering Studio in New York
- Portfolio depth. Look for exterior renderings and interiors of real estate projects like yours, whether condominiums, conversions, townhouses or commercial developments, not just one showpiece.
- Who does the work. Ask whether images are modelled by 3D artists from your drawings or generated by AI. AI tools approximate facade detail and room proportions, a real risk when an image must accurately depict dimensions and height.
- Consistency across the set. Twelve images for a launch should match in lighting, materials and camera height.
- Clear deliverables, revision terms and turnaround. Compare the exact deliverables in each proposal: number of views, resolution, revision policy and delivery date. Some studios bundle architectural animation or virtual tours; ask what is included. Competitive pricing only means something when the scope is the same.
- Local context. A New York rendering has to get the project's location right: the neighbouring buildings, the street wall and the view. Send site photography and the floor level, and a good studio will model the sightline rather than invent it.
Human 3D artists, never AI
Every Bella image is modelled, textured and lit by a human 3D artist working from your drawings. Technical expertise matters, but delivering high-quality results comes from reading the drawings correctly and asking questions before modelling starts. That is what makes architectural visualization in New York believable.
3D Rendering New York FAQ
How much does 3D rendering cost in New York?
Bella's 3D rendering is $550 for a residential interior, $700 for a commercial interior, $750 for a single-building exterior, $1,000 for a streetscape or aerial view and $1,400 for multiple buildings, per image in US dollars. Studio pricing in New York varies widely with project complexity, the number of views and revision terms, so compare quotes on the same scope.
How long does a 3D rendering take?
Typical delivery is 1–2 weeks, depending on the number of views and the detail in the drawings. A full pre-sale package is scheduled around your launch date and your offering plan timeline.
Do you work from New York architects' drawings?
Yes. Send CAD, Revit, SketchUp or PDF drawing sets and site plans. If you only have 2D drawings, we build the model from them and confirm the price before we start. We work remotely, so there's no site visit to schedule.
Can you show the building in its actual street and skyline?
Yes. Send the address, the floor level and any site photography; we build the surrounding context so the image reads as that corner, from that height, rather than a generic backdrop.
Can ChatGPT or AI do architectural renderings?
AI can produce an attractive concept image quickly, but it can't reliably reproduce your building's dimensions, specified finishes and site context across a set of images, which New York condo advertising rules expect a rendering to depict accurately. Every Bella rendering is modelled, textured and lit by a human 3D artist.
What is an architectural rendering called?
You will also see it called architectural visualization, an architectural render, a CGI or an artist's rendering, the term New York's condo advertising regulations use. They all mean an image of a building produced from its design before it is built.
What software is used for architectural visualization?
Common tools include Autodesk 3ds Max with V-Ray or Corona for photoreal stills, Revit and SketchUp for modelling, and Unreal Engine, Lumion or Enscape for real-time design reviews. For a Bella project, send CAD, Revit, SketchUp or PDF files.
Do you also stage the finished residences?
Yes. Once residences are built and photographed, virtual staging in New York is priced per photo and delivered in 24–48 hours. Many sponsors render to pre-sell, then virtually stage the real photos of finished but empty units.
Launching a New York project? Send us the drawings and we will come back with scope, price and a delivery date, order a 3D rendering online, or see the full 3D rendering services range.
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