October 26, 2026 · Bella Virtual Staging

Sold: 11 Sterling Place #5F, Park Slope, Virtually Restaged Before and After

11 Sterling Place #5F, a top-floor corner loft condo in North Park Slope, was listed on June 13, 2026 at $1,450,000, went into contract on July 9 (26 days later) and closed on August 21 for $1,410,000, 2.8% under the asking price. Brown Harris Stevens had the listing. The apartment was full of furniture and art, and some walls were painted in strong colours. Bella removed the furniture digitally, restaged three rooms, showed the walls repainted, and created a renovation concept for the kitchen. The order was placed on June 12, the day before the listing went live.

The sale at a glance

Address	11 Sterling Place #5F, Sterling Court, Park Slope, Brooklyn, NY 11217
Home	Top-floor corner condo in a former clothing factory, 2 bedrooms, 1 bathroom, 960 sq ft, 12-foot ceilings, 10 oversized windows facing south and west
Staging ordered	June 12, 2026, the day before the listing
Listed	June 13, 2026 at $1,450,000
In contract	July 9, 2026 (26 days on market)
Closed	August 21, 2026 for $1,410,000 (2.8% under asking)
Work by Bella	4 photos: living and dining room, primary bedroom and second bedroom restaged; kitchen shown as a virtual renovation

The living and dining room: one big loft room, clearly zoned

The listing describes a loft space bathed in sunlight by oversized windows, with ceilings that soar to 12 feet. The floor plan puts the living and dining room at about 30 by 24 feet. In the original photo, the room was full: Persian rugs, a leather sofa, an armchair, a round dining table, shelves and dozens of framed pictures, on beige walls. Our designers cleared it, showed the walls in white with the red accent wall kept, and staged two zones: a grey sofa, a white coffee table and two wood-framed armchairs on a light rug, and a long wood dining table with eight black chairs by the windows. A small desk and a tall plant fill the far corner. Buyers can now see how big the room is.

Before and after: living and dining room at 11 Sterling Place #5F in Park Slope, Brooklyn, furniture removed and virtually restaged — Living and dining room, furniture removed and virtually restaged, with the walls shown repainted. The original photo is inset at bottom left.

The primary bedroom: from yellow gallery wall to a quiet room

The primary bedroom had bright yellow walls covered with framed art. We removed everything, showed the walls in white, and staged it simply: a bed with white bedding and an olive throw, a light wood dresser with a TV above it, a framed landscape print and a coat stand. The mirrored closet doors and the high clerestory window stay in view.

Before and after: primary bedroom at 11 Sterling Place #5F, Park Slope, virtually restaged with walls shown repainted — Primary bedroom, furniture removed, walls shown repainted, and virtually restaged.

The second bedroom: built-in shelves and arched windows

The second bedroom has built-in bookshelves and two tall windows set in arched brick openings. We replaced the twin bed, desk and wall of posters with a navy upholstered bed with blue and grey pillows, styled the shelves with books and objects, and hung one large abstract print, so the room reads as a real bedroom with views over the neighbourhood.

Before and after: second bedroom with built-in shelves at 11 Sterling Place #5F, Park Slope, virtually restaged — Second bedroom, furniture removed and virtually restaged.

The kitchen: a renovation concept

The galley kitchen had maple cabinets, granite counters and a black refrigerator. For this photo, Bella did a virtual renovation, not a staging: wood-look cabinets, pale stone counters and a tiled floor, to show buyers one way the kitchen could look after an update. It is a design concept, not the kitchen as it was.

Before and after: galley kitchen at 11 Sterling Place #5F, Park Slope, shown as a virtual renovation concept — Kitchen, virtual renovation concept. The original kitchen is inset at bottom left.

A note on paint, renovation and disclosure

Three of these photos show the walls repainted, and the kitchen photo shows finishes the apartment does not have. Changes to fixed features like these should always be labelled clearly, for example "virtually renovated, for illustration only", and the original photos should be available to buyers. Bella recommends that label on every edited image.

What we can and cannot say

We do not claim staging sold this apartment. It is a rare top-floor corner unit, on the market for the first time in over 25 years, with roof rights included and low monthly charges. What the record shows is that the restaged photos were ordered the day before the listing went live, the apartment was in contract 26 days later, and it closed $40,000 below its asking price.

Takeaways for lived-in listings

Clear the owner's things first. A collector's apartment full of art is personal. Buyers need to see the room, not the collection.
Show the size of a loft. Two clear zones, living and dining, make a big open room easy to read.
Label every change. Repainted walls and a renovated kitchen are fine to show, as long as the photos say so.

Want your next listing to look like this?

Bella's designers stage empty and furnished rooms in New York and Brooklyn listings in 24 to 48 hours, from US$37 per photo, and every image is designed by a person, never AI. See more on our virtual staging in New York page, browse the lookbook, check pricing, or order virtual staging now.

For more New York results, see our luxury virtual staging work and the other sold listings we staged.

Sale details come from public listing data and New York City Department of Finance records (ACRIS) and were checked against more than one source. Virtually staged and virtually renovated photos should be disclosed as such wherever they are published.